By Christina Kwan
The largest automotive aftermarket industry trade show in the world unites in Las Vegas annually. Each year, the SEMA Show promises and delivers more innovative new products while highlighting veteran brands that have been involved since the show’s inception in 1967. Connecting manufacturers with industry buyers from over 140 countries, the SEMA Show welcomed over 161,000 attendees including 2,400 exhibiting companies and 71,000 buyer companies. In total, the SEMA Show’s growth impresses with a footprint of 1.2 million sq. ft. in exhibit space with an additional one million sq. ft. dedicated to features and attractions.
With over 3,000 products entered in the SEMA Show New Products Showcase, standing out amongst the crowd is a skill unto its own for exhibiting companies and their associated brands. From the visual footprint of an exhibitor’s space to placing products for maximum visibility on the show floor, the integrated effort showcases how the business-to-business relationships amongst companies can bring together the industry’s best products into a single showcase as exemplified by featured vehicle displays. From internal engine components to body kits and accessories, over 1,500 vehicles displayed in booths and in spaces across the convention center reflected the synergistic efforts between industry brands.
As companies and brands prepare to strategize for the 2020 year, the year-end PRI Show is an extension for applicable products to make one more end-of-year impression. Exhibitors who attend both the SEMA Show and PRI Show will see some recent familiar faces but also find before them the opportunity to impress yet another crowd of industry buyers that come from around the world to see the latest trends and innovations in racing and performance.
