CRAFTSMAN® launches of a refreshed brand identity and a new generation of tools, products and accessories.
CRAFTSMAN is introducing more than 1,200 new tools and products over the next year in the following categories:
- Power Tools, Equipment & Accessories
- Lawn & Garden Power Equipment
- Hand Tools
- Mechanic & Automotive Tools
- Storage & Organization Solutions
The products will be available at Lowe’s Home Improvement, ACE Hardware stores and other major retailers, including Amazon, beginning this month. Initially, Stanley Black & Decker plans to manufacture, with global materials, approximately 30 percent of the tools in its U.S. facilities, with the goal of increasing that ratio to more than 50 percent over the next few years.
“For generations, CRAFTSMAN has been the brand that helps people reach their moment of achievement,” said Jeffery Doehne, General Manager of CRAFTSMAN at Stanley Black & Decker. “With the revitalization of the brand, we’re focused on delivering high quality, high value products to continue this tradition while making it easier for our customers to get the new tools, products and accessories, available with more retailers than ever before,” added Doehne.
In addition to a broad range of new product offerings, customers will also notice an updated brand identity featuring the new CRAFTSMAN logo and more vibrant color scheme.
