The automotive aftermarket will once again take over Las Vegas when the 2026 SEMA Show returns to the Las Vegas Convention Center, November 3–6, 2026. Bringing together manufacturers, builders, buyers, media and automotive professionals from around the world, SEMA remains one of the industry’s most important destinations for discovering new products, emerging trends and the latest ideas in vehicle performance and customization.
From countless new products to some of the most impressive custom vehicles found anywhere, the SEMA Show offers much more than a traditional trade show. The 2026 event will combine product discovery, business networking, education, vehicle builds and live experiences before wrapping up SEMA Week with SEMA Fest on Friday night.
New Products Showcase Puts Innovation Front and Center
For manufacturers, distributors, retailers and automotive professionals searching for what is coming next, the New Products Showcase continues to be one of the most important destinations at SEMA. The showcase is particularly valuable because it puts products from established manufacturers and emerging companies in front of buyers and media searching for the next important aftermarket product. Categories throughout SEMA span performance, racing, trucks and off-road, wheels and tires, tools, accessories, vehicle technology and much more.
For manufacturers, earning recognition through SEMA’s New Product Awards can also provide valuable industry exposure, while buyers have an opportunity to identify products that could soon become important additions to their businesses.
Battle of the Builders Celebrates the Best in Customization
The Battle of the Builders competition brings together some of the industry’s most talented builders and recognizes outstanding craftsmanship, creativity and innovation. For attendees, Battle of the Builders provides an opportunity to see more than beautiful finished vehicles. These builds often provide a preview of the design trends, fabrication techniques, aftermarket components and styling influences that could shape the broader customization market.
Expanded Powersports and Adventure Lifestyle Presence
Another major development for 2026 is an expanded Powersports / Side-by-Side / Lifestyle section in the West Hall.
Motorcycles, dirt bikes, side-by-sides, trailers, tow vehicles and related adventure products will be positioned alongside the Truck, SUV and Off-Road section, creating a larger destination for businesses and enthusiasts whose interests increasingly cross between traditional automotive and powersports markets.
The expansion reflects how interconnected these markets have become. Truck owners may also own side-by-sides or motorcycles, while trailers, towing equipment, storage products, tools and performance accessories often serve customers across multiple vehicle categories.
SEMA Friday Opens the Experience to Enthusiasts
While much of SEMA remains focused on automotive industry professionals, Friday provides enthusiasts with an opportunity to experience the excitement as part of SEMA Show Friday–Open to the Public. The November 6 public-access day gives automotive fans a chance to experience the vehicles, products and culture that have made SEMA one of the most recognizable automotive events in the world. It also creates a natural transition from the business-focused portion of the week into the celebration that follows.
SEMA Fest Caps Off SEMA Week
When the trade show winds down on Friday, the automotive experience isn’t over.
SEMA Fest returns Friday, November 6, 2026, extending SEMA Week beyond the convention center with a celebration combining automotive culture and live entertainment. SEMA describes the Friday-night event as the conclusion to the broader SEMA Week experience, transitioning from the industry’s business-focused trade show into an event centered on cars, culture and music.
SEMA Fest helps connect the business side of the automotive aftermarket with the enthusiast culture that ultimately drives much of the industry. It provides a fitting conclusion to four days of new products, vehicle debuts, networking and some of the most creative automotive builds anywhere.
