By Vinny Perozzi
For most companies, the coveted New Products Showcase at the annual SEMA Show is the single most important platform to get noticed by not only the media, but by the industry as a whole. Every new product hopes to gain traction with its audience and post-show, companies hope the new product becomes successful. This year, there were over 3,000 products displayed.
At the annual New Products Breakfast, the winners are unveiled in 16 categories. While only one winner can be declared, all of the categories across the board have many notable entrants.
Here’s a list of the winners:
Collision Repair & Refinish Product Winner: OPTEX Color Changing Body Filler and Putty by ITW Evercoat
Engineered New Product Winner: VDOG Variable Angle Gear by Flaming Industries Inc.
Exterior Accessory Product Winner: AVS Aeroskin LightShield Hood Protector by Lund International
Interior Accessory Product Winner: Dodge Drag Pack 1320 Racing Stripe Shift Knob by Speed Dawg Shift Knobs
Mobile Electronics Product Winner: Trigger 4 Plus by AAC
Off-Road/4-Wheel Drive Product Winner: Rancho JL Wrangler Sport Suspension System by Rancho/DynaMax
Packaging Design Winner: Pedal Commander Performance Throttle Response Controller by Pedal Commander
Performance-Racing Product Winner: ProCharger CrankDrive Supercharger Gear Drive by ProCharger Supercharger Systems
Performance-Street Product Winner: Kompact-EM Universal Blow Off Valve by Turbosmart
Powersports Product Winner: VRX 45-S by Warn Industries Inc.
Street Rod/Custom Car Product Winner: VDOG Variable Angle Gear by Flaming River Industries Inc.
Tire and Related Product Winner: Cooper Discoverer AT3 4S by Cooper Tires
Tools and Equipment Product Winner: NewArc SRS-3 Portable Wheel Straightening System by NewArc Tech LLC
Van/Pickup/Sport-Utility Product Winner: Radar Blind Spot System with Cross Traffic Detection by Brandmotion
Wheel and Related Product Winner: Asanti Wheels AB-816 by Wheel Pros
A big congratulations to all of the New Product winners!
