Drinkworks is introducing its initial offering — the Drinkworks Home Bar by Keurig® — through an early access pilot program in St. Louis, Missouri. This design-driven, user-centric beverage innovation company is focused on new ways to make it remarkably simple to enjoy a variety of bar-quality drinks at home.
The drinkmaker is a first-of-its-kind appliance designed to prepare cocktails, brews, ciders and more at the touch of a button. The drinkmaker calculates the precise amount of water and carbonation needed for each proprietary Drinkworks Pod, to deliver an exceptional experience every time. The portfolio features twenty four different recipes crafted with in-house mixologists and beverage scientists using signature blends of premium spirits and natural flavors, which are precisely measured in each sealed pod.
Drinkworks was founded based on concepts and technology separately spearheaded ten years ago by Anheuser-Busch and Keurig Dr Pepper. “This joint venture was created with the mission of making the entire drinking experience — from purchase, to creation, to enjoyment — more remarkable through innovation,” said Nathaniel Davis, CEO of Drinkworks. “We started with a clear opportunity: consumers want to serve and enjoy complex cocktails at home, but it’s time-consuming, expensive and messy. We iterated with users throughout the development process, and we’re confident that the appliance we designed with them solves this perfectly. Our next step is to launch this unprecedented technology in a limited way. We’re excited to gather real-world feedback from passionate early adopters to shape the future iterations of our drinkmaker, drinks and expansion plans.”
A limited number of drinkmakers are now available to customers in St. Louis for pre-order, powered by the leading e-commerce and logistics solution for alcohol brands, Thirstie. The Drinkworks Home Bar and accessories may be purchased at drinkworks.com, and starting November 19 at local St. Louis brick-and-mortar retailers including all Total Wine & More locations, and select Dierbergs and Schnucks stores. To buy Drinkworks Pods, customers must be 21 or older.
