Moto Morini Enters US Market

Moto Morini

Moto Morini, the iconic Italian motorcycle brand, officially enters into the US Market. By expanding the company’s footprint into the US, Moto Morini increases its growing global presence which includes operations in Europe, India, Asia and Argentina.

Moto Morini, the legendary Italian motorcycle brand with European headquarters in Milan, was founded in 1937 by the famed motorcycle pilot, technician and entrepreneur Alfonso Morini, and has long been the symbol of Italian innovation and performance. With a legacy of manufacturing some of the most impressive motorcycles in Europe, Moto Morini brings decades of master craftsmanship, exceptional Italian design, premium quality and unparalleled performance to the United States, with a portfolio of motorcycles aimed to meet and exceed the demands of today’s riders on and off the road.

The new Moto Morini American headquarters is located in Irvine, California. This location was a strategic selection for the company because it is located in the heart of the motorcycle industry and is tasked to serve dealers nationwide. Moto Morini has high expectations for the development of the US market due to its commitment and reputation for premium quality, impeccably designed, high performance motorcycles, and leading edge apparel with Italian style accessories. Along with the physical products, Moto Morini prides itself on providing world class service and support. They are ready to make an immediate and lasting impact in the American two wheels market.

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